Guide to Valentine's Day in Japan
Valentine’s Day in Japan is unique compared to Western celebrations. It has developed its own traditions, emphasizing gift-giving, social relationships, and a follow-up holiday known as White Day.
1. The Unique Japanese Valentine’s Day Tradition
Unlike Western countries, where both men and women exchange gifts, Japan’s Valentine’s Day is centered around women giving chocolates to men. The type of chocolate given signifies different relationships.
A. Different Types of Chocolates Given
Giri-choco (義理チョコ) – "Obligation Chocolate"
Given to male colleagues, bosses, classmates, and friends.
It is inexpensive and meant as a social courtesy rather than a romantic gesture.
Honmei-choco (本命チョコ) – "True Love Chocolate"
Given to romantic partners or someone a woman has strong feelings for.
Often homemade or expensive, showing sincerity and effort.
Tomo-choco (友チョコ) – "Friend Chocolate"
Exchanged between female friends.
This trend has grown in popularity among young women.
Jibun-choco (自分チョコ) – "Self Chocolate"
High-end chocolates that women buy for themselves as a treat.
Familial and Special Chocolates
Fami-choco (ファミチョコ): Given to family members.
Sewa-choco (世話チョコ): Given to mentors, teachers, or those who have helped in some way.
2. White Day – The Follow-Up on March 14
One month later, on March 14, Japan celebrates White Day, when men return the favor by giving gifts to women who gave them chocolates. Gifts typically include:
White chocolates, candies, or baked goods.
Flowers, accessories, or more expensive presents if the feelings are mutual.
The general rule is that gifts should be worth two to three times the original chocolate received.
3. Modern Trends and Changes
Decline of Giri-choco: Many workplaces now discourage obligation chocolates due to social pressure and financial burden.
Rise of Premium Chocolates: Luxury and specialty chocolates are becoming popular among self-buyers.
More Gender-Neutral Approaches: Some people exchange gifts regardless of gender, making the holiday less one-sided.
4. How to Celebrate Valentine’s Day in Japan as a Visitor
Buy or Make Chocolates: If you want to participate, try gifting chocolates to close friends or a romantic interest.
Visit Department Stores: Many stores have elaborate chocolate fairs with exclusive brands.
Enjoy Romantic Date Spots: Couples often celebrate with dinner, trips to theme parks, or illuminations.
Valentine’s Day in Japan is more than just a romantic holiday; it reflects social relationships and has evolved with time. Whether participating in the chocolate-giving tradition or simply enjoying the festive atmosphere, it’s a unique experience worth exploring!
